Absynth - One More Time

Website

Album Cover

Thursday 15 December 2011

Q3. What have you learned from your audience feedback?

On Monday the 12th December we arranged a focus group session in the media block so that we could find out whether or not we had successfully appealed to our target audience. Everyone in this focus group were 17-18 at the younger end of our target audience, although helpful it would have been great to have a few younger teachers in the upper end of our range. However, we had to use what was easily available to us, and instead received feedback from these different ages online and out of school. We were still selective in the people we asked, aiming for two people from four different social groups to receive a wide range of feedback. These included sporty people and academically focused ones, different groups that had different interests, making the feedback more diverse and to give a broad viewpoint.


To begin with we showed the website due to technical issues with the dvd player meaning we had to wait for mp4 version of the our music video, which ideally we should have shown first.

The video below shows our audience’s reactions to our three products.


The focus group members were given the following questionnaire so that we could understand the feelings towards the video.
Group 4 Audience Feedback Questionnaire



We had 9 completed questionnaires from an almost equal split between boys and girls


Video
After the main session we asked two individuals from the group to stay behind and discuss their opinions on all three products and whether they worked well together. We chose both a boy and a girl, again for diverse feedback. I played the role as interviewer and the video is below.

It was very interesting to see the response of these two members. In most cases it appears that we were successful in targeting our audience, however their comments about featuring the artist in the video particular stood out to me. They suggested Absynth made a cameo role in the video, perhaps in the dance video. Looking back, I think this could have definitely been possible as a subtle appearance would still create the enigmatic atmosphere which we aimed for. They pointed towards David Guetta as an artist who does this, so I looked into his video. Below shows my analysis of this style and how it would relate to our video.








We held a discussion about our audience feedback that same afternoon, in an aim to identify whether we had successfully appealed to our target audience.





To summarise what I have learnt from my audience feedback


  • We were successful in reaching our target audience with an average overall rating of 8 and 9 for the album and website.
  • People found the video 'funny' 'entertaining' and 'unusual'. Their favourite parts were the dance routine, the Greggs part and the tube sequence.
  • However, when asked 'who would you buy the album for' many replied young teenagers 10-14. This suggests that our video was not directly appealing to our target audience, we wanted to install an element of reliving their childhood in the video, however the childish nature of the Panda was perhaps a little too strong. Our target audience were teenagers and young people who like to go to gigs and club at universitys etc, perhaps they would have liked more of conventional dj feel.
  • However, we did want to create something unique and fun, and despite their feedback we can take the positive that our secondary audience was Children and families.
  • Therefore seeing as our primary audience rated the products highly and recommended a younger demographic we may have successfully appealed to both. 
  • As mentioned above, they also identified a desire to see more of an artist. 
  • Although we wished to create an enigma which was later revealed by a reward on the website, featuring the DJ would have still been able to achieve this.
  • If we were to do something again this is definitely something we would aim to achieve. 
The most negative feedback we received was relating to the album cover. Although the consensus was that this auxiliary product was very professional, our focus group felt that the font on freewired was difficult to read.



'The black text is difficult to read on the dark background'

This is feedback which all of us agreed on, I would look perhaps a blue font or the relocation of Freewired to the bottom of the cover. 

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