Meeting the director

The key thing that I learnt from Jake was to keep my music video simple, the best ones have a basic idea and can be desribed in one sentence.
Other key things that I took away from the session were:

Beauty shots Need to be included in music videos to promote the singer/band in the most positive way possible. Beauty shots are composed to show the singers indentity in a perfect way with minimal shadows and excess lighting from behind eliminaring flaws . I will be certain to include this in my music video I make next year.
Showcase your skills Chris made a video called Nojahoda in which he worked to the band's qualities as well as using it to showcase his skills to promote himself as a director. I plan to do this next year to get a good grade and meet the criteria



Listening and talking to Jake has been a great insight into the industry, and to what it is like to be a director and editor, and I really look forward to working with him on our music video!

Music video analysis of LMFAO's Party Rock Anthem

Dance style video!! DJ artist? Potential inspirations

1 - Instant impact!

The video certainly has an instant impact, there is a story line which is revealed through text at the beginning of the video which emphasises ‘28days later’ before folding out, which refers to a pop culture film, appealing to a wide range of audience members.

2 - Non-linear editing

At first PRA does not apply to this feature, as they are trying to build a storyline, however once the video is in full swing it follows this style of editing.

3 – Repetitions

 The dance moves are continuously repeated to help viewers learn it, as well the cross cutting between the different dances to show how the music has effected many.

4 - Strong sense of artist identity

The artist identity is strong through the costume he wears, both reflu and skyblu wear unique costumes, which make viewers appreciate their idiosyncratic nature. These include tight fitting trousers in a unorthodox leopard print style.  

5 - A Performance

‘The shuffle’ is a dance routine which is the main performance in this video, it is a very fashionable dance move which viewers are very keen to be able to perform. The routine went viral and references to it in the song helped it be effective.

6 - Visual Pleasures

The cool costumes, the accessories as well as the shiney tight fitting trousers. Good looking characters are used.

7 - Wow Factor!

The wow factor undoubtedly comes from the dancing in this film, there are exciting dance moves performed by professional dancers that make the video exciting and entertaining to watch.

8 - Provoke a reaction

The video provokes a reaction for the right reasons, not for controversy. The dance routine and pop references encourage people to talk about the video and share it, as well as making videos such as ‘how to shuffle’ which further exposes the video to the audiences.

9 - Works on different levels

This video works very much on different levels. It features references that would only be recognised by true fans of the band such as the dancing gold Robot that is in every LMFAO video. New fans may not recognise this level of reference, however they would recognise the wider references such as the dancing Jesus or the relation to 28days later.

10. Pop culture

References to films, as well as well known characters such as Jesus. The female characters wears a union jack, which may relate to the royal wedding which took place around the time of the video’s release.