One Direction Website - Interactivity

Our artist is going to be a brand new debut artist so we need to know exactly what is needed on a website for this type of artist. Therefore we researched the ways in which bands connected with their audience's through interactivity, as raising a fan base is the most important thing when you start out in the music industry.

The One Direction website is full of interactivity, exactly what you would expect from a brand new band trying to make it back.

One method of interactivity is their utilisation of social networking, which is very clear and obvious on their homepage. There are links to outlets including; Twitter, Blogger, Facebook and Youtube.

What’s more, there is the opportunity to purchase their debut single, with a direct link on the website. The link is visual, with a picture of the single artwork, showing fans what they are getting. This interactivity is in the form of advertising, making the most of their fan base and encouraging them to buy which at the end of the day funds the band’s success.

A news feed fills audiences in about the band - essential for our website 

The news feed allows fans to be constantly up to date with the band. The content rangers from competitions to from the band, offering fans the next best thing to seeing them in person. On that subject, there are other competitions to meet the band, another example of interactivity.

 Fans can subscribe to a news letter as well as buy One Direction merchandise such as T-shirts and Posters.

A shop is definitely a feature I would look to include in our website