Cultural References

When I think cultural references in music videos I think parodies or satire, one of the main elements of postmoderminsm. This video, ‘Just Lose it’ by Eminem heavily references one man from music and culture that almost his entire audience would recognise. The reference is a wholly negative and satiric one of Michael Jackson a world famous pop star. The video starts by mocking his Billie Jean music video. The costume is over the top and the dance moves are shoddy, clearly mocking the singer.

The next step of The next step of Eminem’s parody comes when Jackson sets fire to his hair. This a famous moment that audiences will recognise, that actually happened to Jackson. Emimem’s whole tactic of mocking one of pops greatest stars was always risky, as it could have upset some of his fans. However, the majority of his fans understand his humour and are used to his jokey attitudes and will appreciate these cultural references.

Although of less importance, there is a reference to Christmas and Santa in the video. The whole scene is rather comical, with poor outfits and the bad attitude of the santa. This reflects the overall parodic nature of the video.

Santa Stan

He then goes on to reference his older work, re-creating a scene from his film 8mile. Once more, this appeals to his fan base specifically, showing inter textual references can be a strong way to please existing fans.

The parodic nature continues, when we see Jackson in a bedroom with a room full of kids., referring to his accusations of molestation when Macaulay Culkin stayed at his house.

We then see the scene where Jackson’s nose falls off, again a reference to his actual life. The way it bounces around on the floor shows the Eminem is clearly mocking Jackson. referring to his accusations of molestation when Macaulay Culkin stayed at his house. 

     

Neverland



  

Anyone seen a nose?